FoodHacker ...from #foodporn to #foodlove

I have the pleasure and honor to be  participating in an extensive investigative project that began nearly a year ago. The theme Food, data and influencers in the era of the pandemic will be presented in a format which includes  5 video episodes and accompanying articles that investigates how the relationship between food and digital is changing in the era of Covid, created by RuralHack in the research / action programs carried out with the Department of Social Sciences, University of Naples  Federico II.

The format includes an introductory episode followed by 4 thematic episodes on:

·         digital food and lockdown,

·         Mediterranean Diet,

·         food quality and its communication and,

·          a further episode dedicated to the theme food influencer marketing.

FoodHacker intends to "hack", to recombine the concept of #foodporn by trying to understand if some parts of his grammar can be used for food of quality by restoring a relationship of love between food and interconnected audiences.

The issues are therefore treated from different points of view, by operators in the sector and by food  influencers, to offer a vision of the phenomenon that is now part of the social network, of marketing, of life online but also off-line, in a moment definitely particular like this one - the pandemic.

Question. Can digital media and these figures that move in the infosphere influence lifestyles and eating habits, redesigning the meanings of quality, transmitting values ​​and concepts related to food?   With this format, with all the research behind it and its future development, this project will try to understand if the information highway can help in marking the transition from #foodporn to  #foodlove in a meaningful and innovative way.

 The players for this first edition, besides myself, are some of the main food influencers of the web, all very different from each other but chosen on the basis of their peculiarities turned out to be very interesting:

● Luciano Pignataro, food and wine journalist, founder of Luciano Pignataro Food & Wine Blog and author of numerous books on the culinary tradition and wine from Campania and Italy in general.

● Sonia Peronaci, founder of Italian food bloggers, cook, writer and TV presenter, she is known for being the founder of Giallozafferano, among the first food blog full of recipes.

● Flavia Corrado, better known as Zia Flavia foodn’boobs, food blogger Neapolitan transplanted to Milan.

● Valentina Castellano, sociologist from Campania, specialized in communication and marketing, currently holds the role of social media manager, responsible communication and events at various facilities in the food sector.

So, beginning  April 21 and for the following 4 Wednesdays, an episode a week will be visible  on RuralHack as well as the various partners and protagonists social outlets, as well as an in-depth study article on the AgriFood Today website.

 

FoodHacker is a format created by RuralHack in the programs of research / action carried out with the Departments of Social Sciences at the University of Naples Federico II, in partnership with AgriFoodToday, Museo Vivente della Dieta Mediterranea, Identità Insorgenti, La Nuova Ecologia, Osservatorio Giovan and with the support of Europa Today, Napoli Today, Societing4.0 e PIDMed.

 #FoodHacker

www.ruralhack.org