Thursday, June 26, 2025

Uncover the Magic of Oleotourism: Enjoy Picnic Baskets and EVOO Cocktails at Tenuta degli Ulivi

 

Fernando Provenza,Maria Provenza
 Federica e Sabina Giannatiempo

The Provenza Family's New Oleotourism Adventure Kicks Off July 4th

Tucked away in the beautiful Italian countryside, the Provenza family is diving into a fresh new venture that brings together their rich farming roots with a twist of modern flair. They're launching Tenuta degli Ulivi, a cool spot where farming, culture, fun, and learning come together. This project is a big step for the family, mixing tradition with the latest trends.

Set in the charming village of San Luca, near Montecorvino Rovella, the Provenzas are rolling out an oleotourism gig that opens its doors by appointment starting July 4th. Visitors can soak in the peaceful countryside vibes with a cocktail or picnic among the olive trees, just a short drive from Battipaglia and Salerno.

A Legacy of Top-Notch Olive Oil

For over 60 years, the Provenza family has been a big name in crafting top-quality extra virgin olive oil in the DOP Colline Salernitane region. Always pushing the envelope, in 2012 they launched the "Bar dell’Olio" at the Torretta Oil Mill, where guests could enjoy olive oil-infused cocktails.

Revamping San Luca

In 2017, the Provenzas took over the San Luca village, turning it into Tenuta degli Ulivi. This move grew their land to 50 hectares and kicked off a makeover to create a cultural and tourist hotspot around olive oil. This delightful estate is now a go-to spot for a genuine oleotourism adventure, offering stays in a cozy farmhouse surrounded by olive groves.



A One-of-a-Kind Oleotourism Experience

At Tenuta degli Ulivi, you can dive into wellness activities in nature, join events and festivals, and relish picnics in the great outdoors. The estate also boasts the newly moved Bar dell’Olio, the foodie heart of the place, serving up local delights.




The picnic basket is a real treat, available in scenic spots across the village and olive groves. Packed with traditional goodies, olive oil is the star ingredient throughout. This tasty offering is put together with local artisans and top-notch companies to give you a true taste of the region.

A Place with History

The village of San Luca is rich with history, with rooms that tell tales of past generations and an old chapel where farmers once gave thanks for their harvest.

To book your oleotourism adventure, give them a call at 328.6273427.

Tenuta degli Ulivi isn’t just a new gig for the Provenza family; it’s a revival of a historic rural village. Featuring 16 beds, the new Bar dell’Olio, and a hub for culture and olive oil, it’s surrounded by 35 hectares of olive groves, making up a total of 50 hectares, most of which are organically managed and part of the DOP Colline Salernitane.

Tenuta degli Ulivi – Dimora Contadina
Via San Luca - Montecorvino Rovella (SA)

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Uncover the Magic of Oleotourism: Enjoy Picnic Baskets and EVOO Cocktails at Tenuta degli Ulivi

  Fernando Provenza,Maria Provenza  Federica e Sabina Giannatiempo The Provenza Family's New Oleotourism Adventure Kicks Off July 4th Tu...