This Ain't Your Grandma's Chicken of the Sea - Armatore, Cetara (Sa)
In their post, in Italian here, they invited Netflix to come
on board with them. Here is how the blog
post begins:
It was hard to watch it, we don't deny it. However, it had
to be done. It was right to put a spotlight on industrial fishing and shed
light on the consequences of uncontrolled fishing. But it is not right to
ignore those who work every day to change the future of the planet by
respecting the environment, the sea and people. An investigation by Seaspiracy
which completely ignores artisanal fishing, forgetting those who are engaged in
a continuous effort of Research and Innovation with the aim of protecting the
sea and guaranteeing a future for the people who live on this sea. A reality
like ours knows only one way of fishing, the ethical and sustainable one. FOR
EVERYONE. Images like these are meant to
shock, when in reality they should help consumers be more aware and informed,
because SUSTAINABLE FISHING IS POSSIBLE and we can prove it.
So what is sustainable fishing? Once again I turn to Armatore and their
website for some help.
Those who practice sustainable fishing undertake to respect
the health of the sea through measures that protect its habitat, biodiversity,
and the long-term viability of the hunted species.
It goes on, and I invite you to take a look on their site like I did. There is info on their history, what they are doing to protect the sea, and recipes. There is even a shop. Yes, a shop. That is where I decided to take a look at their products and, yes, even purchase some items. And this ain't your grandma's chicken of the sea. By that I mean, Armatore produces products that you do not want to drown in sauces like mayonnaise, like you may need to do with other tuna and/or anchovies.
Armatore is known throughout Campania and beyond for two
types of fish – anchovies and tuna. They
are in compliance with TAC- Total Allowable Cach. They do not use FAD (Fishing Aggregating
Devices). They also respect the fishing
season – Anchovies - 15 March through 15 October and Tuna - 25 May through 30 June.
So what’s in the shop? On the anchovy side, you can purchase
them salted, fillets packed in olive oil, or even the prized anchovy
extract. Tuna, you say? Armatore has
bluefin tuna-known as the king of the Mediterranean Sea. It is available in fillets in olive oil as
well as a roe.
So I went for it - ordered the salted anchovies, anchovy extract, and tuna fillets packed in olive oil. The website promised delivery in 24/48 hours – and even though I ordered on a Sunday evening, my they delivered as pledged.
The next step was to taste, of course- and I posted pics on Instagram on some of the quick dishes that I tried. Dishes that, I hoped, would highlight the fantastic flavor and quality of the tuna and anchovies.
So what is the next step, since they seemed to have caught me as well? A visit of course to Cetara, of course! Stay tuned!
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