Tuesday, October 12, 2010

Congratulations Coccia!!! A Sneak Peek at the New Pizzaria La Notizia...

A couple of weeks ago I received an invitation to what was probably ‘the invite’ of the Neapolitan fall season. An invitation to the inauguration of Enzo Coccia’s new Pizzaria La Notizia…October 11, 2010.

A quick call to Enzo to confirm the address-Via Michelangelo da Caravaggio 94/A…Vieni…ci aspettiamo….

Making my way down the street, I couldn’t help but think back to a dinner da Enzo. A visit to a pizzeria where I became part of the Notizia family. A place where whether you’ve been once or one thousand times, Enzo and his staff treated you as one of their own.

As I parked the car, I wondered if I would feel that same love and sense of belonging in a brand new location with trendy interior design. A menu with artisan beer and an expanded wine list to include my Campania favorites.

I parked, approached, and was instantly relieved, instantly comforted.

La Notizia friends know that at Enzo Coccia’s place, besides a great pizza made with top class products, you’ll get that special ingredient…that special Neapolitan ingredient…love.

Love that he has for his friends…not clients…friends. Love demonstrated over and over again as he greeted everyone ..as he made his way through the crowd of well wishers that included fellow pizzaiolos, chefs, restaurateurs, sommeliers, winery owners, journalists and bloggers.

Smiles all around…genuine smiles. We smiled as we treasured his pizza; 2 types of margherita, marinara, and al bianco. We smiled as we tasted an excellent prosciutto cotto carved on the spot from Caserta, drank beer, ate ice cream…

Minutes turned to hours…hours passed enjoying each other’s company…taking pictures, laughing, joking, chatting, gossiping.

And here is where Enzo, our Maestro Piazzaiolo, succeeded.
Succeeded in keeping us entertained.
Succeeded in making us feel part of his extended family.

And after an evening at the new La Notizia, I am convinced that that love…that sense of belonging, will not only continue in this new location, but thrive.

Pizzaria La Notizia opens its doors officially on the 13th of October.

Pizzaria La Notizia
Via Michelangelo da Caravaggio 94/A
Naples Italy
081 195 31937

Congratulations Coccia---In Bocca al Lupo!!!

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